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Listing Your HomeIntroductionThe process of listing has steps to it. When we meet with you we will have done a Comparative Market Analysis (CMA) to determine a range of the market value of your home. The CMA is based on two things: recent sales in your neighborhood, or in parallel communities that are similar in construction, size; and current market conditions related to market demand and financing trends, and local community market factors. We will request to walk through your home to assess its condition to further help us to determine its marketability and value. Also, during this walk through we will make recommendations to you as to what you might want to do to make your home “show well” to prospective buyers. We will want to sit down to spend some time with you, to get to know you and your needs in selling your home. We understand that selling your home is a matter of trust, and we want to give you the opportunity to get to know us, and us to know you. After we have spent some time together we will show you our comprehensive marketing plan with its many avenues to advertise your home. This presentation will include examples of our marketing, and the means for you to check out our various websites where buyers can find and preview your home. If you decide to give us your trust in listing your home, we will then go on to the listing agreement. We will go over the provisions of the listing agreement answer any of your questions, and thoroughly review the document making sure that you understand the contractual basis and responsibilities of the listing agreement. The Exclusive Right to Sell Listing AgreementThe provisions of the Exclusive Right to Sell Listing Agreement include: 1. Name and Address of the property, and the legal description of the property (which we will either already have or will get for you). 2. What is included in the selling price in terms of excluded fixtures and any included personal property. 3. A home warranty option for you to purchase, and to offer to a prospective buyer. We recommend to our sellers whose home is 5 years old to purchase a Home Warranty. This gives the buyer a level of assurance that they are covered in the event of any needs for repair related to the electrical, plumbing, HVAC system, and other components of the home that might be covered under your chosen policy. RE/MAX does not, and will not receive compensation for any policy that you choose to secure for a home warranty. 4. Listing price. Given our assessment based on the CMA, current local market conditions, and our professional assessment of your home, we will recommend to you a price range for listing your home. You already may have a figure in mind of what you would want to ask for your home. We will discuss all options with you. Please know, however, that we believe that it is in your best interests, and also our best interests to accurately price your home according to current market value. Our relationship and service to you and on your behalf is solely dedicated to helping you meet the goal of selling your home at a fair and good price. 5. Duration of the listing agreement. The length of time to list your home will be mutually agreed on by you and us. 6. Agency relationships. We will talk with you about the possibility, opportunity and limitations related to Dual Agency. You will decide based on this conversation as to whether you will approve or disapprove of Dual Agency or not. What dual agency is, is covered in the Working with Real Estate Agents brochure given you earlier. We will provide information as to what Dual Agency might or might not mean to you in a practical and concrete way in the course of a real estate transaction. If choose to entrust us to also serve your needs as a dual agent, we will present, review, and ask you to sign a Dual Agency Addendum. The duties you take on in the agreement include certain residential and paint disclosures - where applicable, showing the property, and in providing us with restrictions and covenants that govern the condition and use of your property. 7. Compensation. At the heart of the listing agreement is the basis of compensation that you agree, or do not agree to pay us for our services, and other cooperating brokers who may bring a ready, willing and able buyer to the table. We understand that you want to get as much as possible out of selling your home, which we will share with you as your agent. We promise we to utilize our professional expertise, knowledge, competency, diligence, and extensive marketing plan to accomplish that with, and for you. We will review with you the listing agreement provisions related to compensation, present options for your consideration, and hear what options you may have in mind. Together through this discussion, we will decide what will be mutually feasible for you as seller, and us as your agent. 8. Agent and Seller’s Duties. Two provisions cover these duties. We will review the obligations and responsibilities with you. Under the agent’s duties you will make decisions related to options for advertising and marketing your home, and authorize in writing the indicated means and methods therein. On 9. The Offer to Purchase and Contract Form and Questions and Answers on Home Inspections. We will provide both of these to you and review them with you. 10. Flood insurance disclosure. You will need to indicate whether your home is covered by this type of insurance. 11. Synthetic Stucco. If your home‘s exterior was once covered with synthetic stucco you will either choose to either disclose whether your home’s exterior was covered with synthetic stucco, or choose to make no representation as to your knowledge of this possibility. We will answer any questions you may have about this. 12. Earnest Money. Earnest money is just that - showing the earnest intent and ability of the buyer to purchase your home. The amount of earnest money is stated in the Offer to Purchase and Contract, and when a contract is created between you and the Seller the earnest money is deposited in escrow with the listing agent - in this case, RE.MAX Coastal Properties. The money is held in escrow until such time as it is disbursed and brought back to the “table” for closing, or disbursed by mutual agreement by both parties. We will review with you hoe the earnest money is disbursed in the case of default by the buyer. 13. Mediation. Common sense informs this provision. The legal document that creates a contract and agency relationship between us comes with obligations and responsibilities that can, on rare occasions, becomes points of contention between seller and agent. This provision is for your protection and ours. It offers the means whereby any dispute that cannot be worked out between us to be managed and resolved. 14. Additional Provisions and Conditions. There may be additional provisions and conditions you may or we may want to include in the contract. They would be written into the listing agreement. 15. Entire agreement/changes. This states simply that the listing agreement as it is rendered and signed cannot be changed in the future unless the parties to the contract agree to the changes in writing. |
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Next... Marketing your home |
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